Grab the Audience’s AttentionĮven though YouTube Shorts are short-form video content, you still need to capture the attention of your audience within the first few seconds.

Now that you understand what a YouTube Short is, let’s get into some of the best practices to keep in mind while learning how to make a YouTube Short.īecause YouTube Shorts are short-form, vertical videos, they have some different approaches than a traditional YouTube video on your channel will have. Best Practices for How to Make a YouTube Short It creates alignment between your short-form and long-form video content and creates a funnel that users can flow through to become customers of your brand. In addition, a YouTube Short can be a great way to convert viewers into subscribers to your YouTube channel. These videos are under 60 seconds and play into the endless scroll engagement that is so popular on other platforms. These videos capture the attention of audiences and keep them engaged and tuned in, while longer-form content videos might lose views from drop offs during the length of the video. Today’s video viewers like to watch short, easily-digestible video content in an endless scroll format. There’s a reason that so many people are active on platforms like TikTok and Snapchat. Why Should You Try Making YouTube Shorts? They can also subscribe to your YouTube channel, making your Shorts a great lead generation tool. When your Shorts are posted, your viewers can like, comment, share, or dislike the video. Just like TikTok, YouTube Shorts offers a wide variety of built-in tools for your video creation to help you film, edit, and add effects like sound and music to your videos. YouTube Shorts are a direct response to TikTok and Instagram Stories.Ī YouTube Short is a short-form content video that is filmed vertically on a smartphone and captured, edited, and uploaded directly on the YouTube app. While these types of videos have served the platform well since its conception, the rising popularity of platforms like TikTok and Snapchat and social media features like Instagram Stories have made YouTube rethink its video structure.

The traditional YouTube video is a horizontally-filmed, long-form content video that is highly produced and goes into great detail about the topic. Download this post by entering your email below Do not worry, we do not spam.

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