When curating your list of keywords, follow these two important principles: Suggested search terms featuring additional keywords to help me refine my search (for example “guided meditations for beginners”).My exact search term, “guided meditations”.

You’ll also see in the screen grab below that the Pinterest search bar has three distinct parts: And how does your content appear in Pinterest searches? Keywords!įor example, if I’m searching on Pinterest for “guided meditations”, then Pinterest will serve me pins that have these keywords in their description. In a nutshell, think of it like Google – users type in their search queries, and the search engine serves them content that matches their search. Pinterest is not a social media platform. It is a powerful visual search engine. But for those who are new here, here goes: You may have heard about their importance when diving into Search Engine Optimization (or “SEO”) on your website, but did you know that these same practises can (and should) be applied to your Pinterest account?īefore we dive into the nitty gritty of keywording, let’s start with the basics.įor those who follow me on Instagram, are regular readers of this blog, or have attended my events, you’ve probably heard me say the following statement on more than one occasion. SEE ALSO: Your Essential 5-Step Pinterest Makeover The Basics of Keywords + PINTEREST Search Where to place keywords within Pinterest for maximum results.

How to find the right keywords for your brand.

Stumped? Don’t worry, because today I’m going to be walking you through: By optimizing your awesome content with keywords, you’re drastically increasing your chances of appearing in the search results of your ideal customer. In Pinterest, your pins, boards and even profile are all searchable. This post may contain affiliate links, meaning that if you make a purchase after clicking on my link I may make a small commission at no cost to you.

Pinterest profile search